Aiva
Qualifying Leads
What is LPMAMA in Real Estate?
Thinking to explore ringless voicemails to qualify your real estate leads? Ringless voicemails can be valuable when targeted at the right segment of leads. Read this post to learn more.
According to our research, more than 74% of the calls made by real estate agents end up in the voicemail. Getting to real estate leads is hard and this is why a lot of agents are diversifying their toolset with texting and email to qualify leads.
However, there is something that is a lot more interesting than these mediums. It is ringless voicemails or RVMs.
What is Ringless Voicemail (RVM)?
RVMs are recorded voice messages that are sent to the lead’s phone number without ringing their phones or interrupting them. In other words, the lead sees the voicemail once they wish to see their phones. They may wish to ignore it or delete it altogether.
RVMs rising popularity can be ascertained by the fact that a number of companies are providing RVM as their standalone service and offering it as a bundled service along with other lead qualification services.
One of the challenging aspects of RVMs is an unclear understanding of its legal implications. It appears that a lot of agents are not sure if sending such voicemails are legal. On the other hand, a lot of them seem convinced of RVM’s legality and employ it as a part of their lead qualification strategy.
If you are also interested in RVMs, this guide is for you. In this post, we will look into how RVMs work, their usage in qualifying leads, best practices, and a list of pros and cons.
How Does Ringless Voicemail Work?
It begins with the agent recording the message and sending it to a desired list of leads. The voicemail reaches the lead’s phone without any ring or notification. Once the lead unlocks the phone, they can see the VM and listen to it at their convenience or delete it altogether.
You can integrate RVMs into the CRM as well. In that case, you can simply select a list, and send your ringless voicemail to all the leads present in that list. Additionally, you can also send your RVMs to leads appearing for a tag or group. A real estate CRM makes RVM much more powerful and scalable.
One of the USPs of RVMs is their discrete and asynchronous nature. This is why it is always best to include details such as property names, price tags, and other discrete information while composing your RVM. This is why RVMs can be a great way to nurture the bottom of the funnel leads. However, there is more to that.
RVM as a Part of Your Lead Conversion Strategy
Let’s look at the application of RVM for real estate leads across the sales funnel.
New Lead
There can be two use cases here:
- Call not picked up. When leads do not pick up, send an RVM stating the purpose of the call with property suggestions.
- Call Picked up. After concluding the call send an RVM with greetings and a request for a call back
Nurture
Unfortunately, RVMs do not have much to offer when it comes to leads that need nurture. Hence, it is best not to use RVMS in this stage of the funnel.
Active Leads
We can think of two use cases here:
- RVM with property suggestions. Active leads can be targeted with similar properties with respect to the neighborhood using RVM.
- Reminder and to-dos for mortgage. Active leads that are on the threshold of conversion may find information related to mortgage useful.
Past Clients
RVMs are useful for prospecting past clients:
- Prospecting Past Client. RVMs can be highly useful to prospect your past clients with Just Sold and Just listed properties.
Now that we have figured know that RVMs help in qualifying leads, let’s discuss how we can maximize the open rates for RVMs.
To start, morning and evening yield the highest open rates for ringless voicemails. If you are looking for the best days to send your RVM, you can safely bet on the middle part of the week. We suggest you avoid sending RVMs during weekends.
Maintain a confident voice and be discreet with your content. Overall, make sure that you do not sound salesy or send messages with any incentives for the recipients to call you back.
Pros and Cons of RVM
The last piece in the puzzle to complete a full evaluation of RVM are the pros and cons. You can then decide if RVMs could be an effective method for lead qualification and lead conversion or not.
Pros:
- Scalable. RVMs require fewer efforts compared to cold calling. You can target 1000s of leads within hours using RVM.
- Responders are qualified. RVMs generate a higher response rate from genuine prospects who really want to transact.
- Cost efficient. RVMs are extremely cost efficient. Slybroadcast, one of the popular RVM companies offers starter plans for less than $10.
- Not invasive. As the name suggests, RVMs are ringless and one of the least invasive of all.
Cons:
- Good for high lead volume. The ROI on RVM is only significant if you have a large database of leads to send the voicemails. In addition to it, the accuracy of numbers is also important.
- Avalanche problem. Needs planning with your workflow as a lot of calls might come within a short time frame.
- Only good for lower funnel leads. Not the best to qualify leads through the sales pipeline.
Ringless voicemail is one of the newest tools increasingly used by agents to qualify leads. Unlike conventional voicemails that are only sent when the lead does not reply, RVMs make their way to the inbox with no barriers and can potentially generate a lot of callbacks, provided they are discrete, personalized, and sent at the right time and days in the week.
